There are lots of luxury brands that I am quite the fan of but one that has been edging it’s way onto my radar is MCM (Mode Creation Munich). The brand which is Germany based but Korean owned, is huge in Asia (their backpacks are highly coveted) and I browsed their two stores in Hong Kong’s Times Square and Central locations a couple of times. However I also have to thank a certain
Miss Style Slicker who has been championing the brand for quite a long time now. I’m lucky enough to own a little limited edition bag of theirs from the
80s which used to belong to my aunt (see this post). She told me that the brand has since had a substantial re-branding and now appeals to a much broader demographic.
When I was in Hong Kong last Summer, the brand covered 10 trams with their signature monogram to advertise the opening of the Hong Kong flagship store. To celebrate their AW12 collection as well as their new concession opening in Harrods soon, MCM applied the same idea in London and decked out an old Routemaster and parked it outside Liberty (kind of cheeky as it’s advertising Harrods too). Inside were more MCM paraphernalia and a selection of the AW12 collection.
Clearly leopard print is a significant trend and the bag above was my favourite – it’s such a great size and shape. The brand is still relatively unknown in the UK so it will be interesting to see the brand’s popularity grow. I think it’s a fantastic brand and one of these days, I will own one of their bags that will fit more than just a camera and phone! If you fancy a ride on the Routemaster then check out their microsite over at MCM worldwide as the bus it’s still in London until the weekend.
