Wednesday, January 28, 2015

WINNIE EATS: JINJUU

1. Jinjuu chef kitchen shelves
I'm really into Korean Culture and it's had a recent surge in popularity in recent years, especially in the areas of music, food and beauty/fashion. Of course we have to mention the popularity of Korean beauty which has seen BB creams and sheet masks enter Western markets and even more recently the amazing Lisa Eldridge posted videos on Korean Beauty. My first foray into most Asian cultures has  always been through food and I first tried Korean BBQ in Hong Kong about 10 years ago and from then on, Korean food has always remained a firm favourite.

When I heard that JinJuu, a new Korean restaurant was opening, I was pretty excited about making my first visit. I don't really know much about Judy Joo, the London based, Korean-American chef/owner. All I know is that she's worked her way up in some pretty amazing restaurants and had some very successful stints on TV and I was intrigued as to what her first restaurant would be like.
2. JinJuu Interior
3. JinJuu Citrus tea
When I looked at the menu, I pretty much wanted to order everything but there is only so much that 3 people can eat at lunchtime. We ordered a good selection: Sae-woo Pops, Korean Chicken Wings, Bibimbap, Mandu (dumplings) and of course Korea's national dish, Kimchi (preserved cabbage).

The Sae-woo pops (prawn) were AMAZING, crispy on the outside and the prawn lovely and juicy on the inside plus the presentation was quite fun. I am pretty obsessed with the dipping sauce, Gochujang mayonnaise  which is a spicy mayo flavoured with Korea's much loved, red pepper paste. I could definitely do with a little jar of that at home!
4. JinJuu Prawn Pops
The 'Jin Chick' aka Korean Chicken wings were delicious too and really good dipped into the little sauces. These 'secret sauces' were served in cute little bottles - Gochujang Red and JinJuu black soy sauce. This also came with some pickled radish (which is one of my favourite things) and some shredded kimchi - which was slightly sweeter than the normal kimchi we ordered. I stared enviously at a neighbouring table as they had opted to order a whole fried chicken. That guys, is totally on my must-eat list for my next visit. It looked amazing and so, so crispy.
6. JinJuu Fried chicken wings
7. JinJuu Mini Sauce bottles
I love the shape of Korean dumplings. Mandu dumplings are different to Chinese dumplings as they have the ends pulled together, so it is shaped a little like a big tortellini. These little beef and pork dumplings were served with a soy dipping sauce which was loaded with plenty of garlic and sesame seeds. I definitely could have eaten a few more of these.
5. JinJuu Mandu dumplings
8. JinJuu Bimbimbap
Bibimbap is one of my favourite things to order because it's such a fun dish and we chose a classic Bulgogi Beef Bibimbap. I really like food that gets you involved and Bibimbap is one of those. This is a mixed rice dish where the rice sits at the bottom with all the different vegetables/meats/egg on top and served in a hot stone bowl. As soon as it arrives at the table and still hot, take a big dollop of Gochujang sauce and mix it well and dig in! My favourite part of bibimbap is the rice right at the bottom, which is toasted from the heat of the bowl. In the past I've had Bibimbap where the bowl wasn't hot enough to toast the rice which is a bit of a rookie error. JinJuu do it properly and we happily scraped the toasted rice from the bottom of the bowl
9. JinJuu Chef quote
JinJuu is located on Kingly Street which is parallel to Carnaby Street and well worth a visit. If you've never tried Korean food, this would be a great place to start too. The staff are friendly and it's clear that the chefs in the kitchen enjoy what they do (what a great quote to live by!) It has a bar on the ground floor where you can order some light bites which are based on 'Anju' - small dishes that are meant to accompany your drinks but the actual restaurant is downstairs. FYI they also have Korean BBQ here. When I visited it had only been open for 2 weeks but I can imagine that this place will get pretty busy on evenings so I'd definitely recommend booking in advance. If you guys ever visit, let me know what you think!
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30 comments

  1. I visited Seoul in 2013 and miss the food sooo much! I know there are plenty of places locally to get a BBQ fix, but Soju and Korean Fried Chicken and the magical sauces just taste better over there :). Great pictures, makes me hungry!!!

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  2. Sounds like a great place, the food looks AMAZING

    Saadiya x

    || That Girl; Saadiya ||

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  3. My only experience with Korean food is a Jamie Oliver Korean beef recipe which is a big hit with the family. I would definitely love to try eating here is looks like a very happy place with amazing food.

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  4. Looks like my kind of place :D
    The pictures are amazing !

    Hope you will stop by to check out my new posts!





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  5. Yep definitely booking a table here when I visit London next month, I think everyone is getting sick of me and my Asian food cravings so hopefully this will keep me going for a little while xoxo

    ♥ Cateaclysmic ♥

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  6. *---* everything looks so yum! those chicken and bibimbap tho! i'm passing it down to a friend which is currently living in london rn. hope she could try it out. thanks for sharing!


    xx http://tanaditya.co.vu

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  7. I looove korean food! :9

    https://japobsganbare.blogspot.com/

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  8. I really love Korean food! Ever since Ben went to S.Korea to teach after college and I visited him over there I can't stop craving Korean food. Luckily, there are plenty good spots for it in NYC.

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  9. hannah @ Thebraidedbandit29 January 2015 at 16:27

    This place looks amazing, need to try and find a similar place near me! Thanks for sharing :)

    xo Hannah

    http://thebraidedbandit.blogspot.com
    http://thebraidedbandit.etsy.com

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  10. I'm lovin' all of these food posts! And I love that quote they have. How inspiring. It's always great to see people really get into their crafts.

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  11. Seriously Becky you must go - it's really lovely there!

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  12. Oh I am so jealous, I need to go to Korea so much! I had hoped to go this year but it looks like it will be next year now. I need proper Korean fried chicken too!

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  13. Oh it was so nice! I was so pleased that I went to try this place. The staff were ever so friendly too!

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  14. Definitely! I adore Korean food - especially their love of red pepper paste. Korean food (much like most Asian food) is best eaten with lots of people I think, so you can share a bit of everything!

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  15. Oh yes definitely! It's the cutest place and so good after a day of shopping too. Really great, central location!

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  16. I'm the same, Asian food is my favourite thing ever and I am always trying to convince people not to go for Pizzas/burgers and opt for things like this when I'm around. I hope you get to go and you'll definitely have to let me know what you think!

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  17. Me to Mei! I wish there were more places like this I could go to more regularly!

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  18. Thanks Janice! Glad you liked the pics, the food was really good and i can't wait to visit again.

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  19. I really need to visit Korea - that's definitely on the agenda. Yes NYC must be awesome what with Little Korea! I remember seeing it when I visited NYC years ago.

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  20. No problem Hannah, thanks for stopping by! I'm craving Korean food again now...if only I could just have one more of those chicken wings ;)

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  21. Haha I am pretty food-inspired at the moment aren't I? Yeah that quote was awesome and seeing the staff in the kitchen look so happy while they're working was really lovely to see and made me enjoy the food even more.

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  22. I so walked past here the other day when I was making my way through Soho. I was checking out all the places and I remember seeing their bright sign. It looks really lovely actually, Hollie would like this place I think. Will be going the next time I'm in London.

    Buckets & Spades

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  23. The sea-woo pops look so good and I must try kimchi soon - it's one of those dishes I really need to get around to trying. I love your foodie posts! - Tasha

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  24. I definitely will, I saw Judy Joo on Saturday Kitchen cooking Korean Fried Chicken then promptly booked us a table, I can't wait I think I'm going to let myself go hungry just so I can enjoy as much as I can there XD

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  25. Long been a fan of Korean food me :) At this time of year - nothing warms me up when I am out and about in London like a good Soondobu. I tend to veer to places where there are a lot of Koreans dining there. When I am keeping it cheap I like Woo Jung and when I have a bit more time and the wallet is healthier - Koba is my favourite.

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  26. Yes I'd definitely recommend checking them out. I've noticed there are some pretty nice looking places to eat round there like Pizza Pilgrims which is another place i've noticed crop up on my IG feed these days!

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  27. They were SO good Natasha. The spicy mayo really made them even more delicious though. Kimchi is really yummy. I remember trying kimchi in different stages of it's fermentation process - from day 1 to a week old and the change in taste is astonishing! Both really good!

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  28. I've been meaning to try places like Koba. There isn't much choice up in the Midlands for Korean food so whenever in London, I try and visit new places. Will have to give Woo Jung and Koba a try soon, thanks for the recommendations :)

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  29. Oh I love spicy mayonnaise - I need to track this place down!

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