All aboard the MCM bus!

12 July 2012

There are lots of luxury brands that I am quite the fan of but one that has been edging it's way onto my radar is MCM (Mode Creation Munich). The brand which is Germany based but Korean owned, is huge in Asia (their backpacks are highly coveted) and I browsed their two stores in Hong Kong's Times Square and Central locations a couple of times. However I also have to thank a certain Miss Style Slicker who has been championing the brand for quite a long time now. I'm lucky enough to own a little limited edition bag of theirs from the 80s which used to belong to my aunt (see this post). She told me that the brand has since had a substantial re-branding and now appeals to a much broader demographic.
MCM Liberty
When I was in Hong Kong last Summer, the  brand covered 10 trams with their signature monogram to advertise the opening of the Hong Kong flagship store. To celebrate their AW12 collection as well as their new concession opening in Harrods soon, MCM applied the same idea in London and decked out an old Routemaster and parked it outside Liberty (kind of cheeky as it's advertising Harrods too). Inside were more MCM paraphernalia and a selection of the AW12 collection.
MCM_Animals
MCMAW12_1
MCM AW12MCMAW12_2
Clearly leopard print is a significant trend and the bag above was my favourite - it's such a great size and shape. The brand is still relatively unknown in the UK so it will be interesting to see the brand's popularity grow. I think it's a fantastic brand and one of these days, I will own one of their bags that will fit more than just a camera and phone! If you fancy a ride on the Routemaster then check out their microsite over at MCM worldwide as the bus it's still in London until the weekend.

33 comments:

  1. Wow, that is pretty cool. I wonder how much it cost them to kit out that bus???

    Sarah.x
    http://DiscountCodes4Girls.co.uk

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  2. Woah, I admittedly have never heard of this brand before, but from the pictures, it looks awesome and so pretty. I don't usually like leopard print, but they do it quite well!
    ♥ xixia | thisisxixia.com

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  3. i wish i was there to ride the bus it looks like so uch fun and so weir at the same time :p

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  4. So many lovely things. Wow!

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  5. That is such a nice photo! I love the cottage-style houses, it reminds me of the village scene from Beauty and the Beast. =P

    The bags look fun. The purple leopard one especially would make a good subdued statement piece.

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  6. I really wanted to come to this but was working yesterday :( Their bags look great, I love a bit of leopard print!

    Caroline x
    Caroline's Catwalk

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  7. wow I had never heard of it before, thanks for the tip! XD fancy!

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  8. This looks so much fun - I was totally gutted I wasn't able to go :(

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  9. the dog and the lion look so cool!

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  10. OK, how did I miss this when I was in Hong Kong last summer??? I would have loved it!!!
    :)
    Allison

    P.S. I'm having an INTERNATIONAL $75 Shopbop giveaway on my blog, so don't forget to enter! :)
    A's Fashion Files
    $75 Shopbop Giveaway!

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  11. wow~ MCM!!! very nice brand indeed!
    those bags look great too! so fancy and chic! i love the leopard patterned one a lot!

    alex @ carouselstreet.com

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  12. Their collection is very cool, great brand! I love that leopard! -xx Happy weekend hun.

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  13. The Party Bus was so much fun!!! Great hanging with you.

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  14. i am a new follower!


    please drop by
    www.kenchanayoh.com

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  15. Your ideas inspire others because you do things with passion, keep on!

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  16. I saw the bus the other day outside Liberty! Cuuuuteeeee

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  17. Those bags are gorgeous, first of all. Love the idea of the bus. I wish we had something similar around here.

    http://www.glamkittenslitterbox.com/
    Twitter: @GlamKitten88

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  18. I'm a huge fan of MCM and really have wondered why the brand is not as well known here in the U.S. There seemed to be a period where all "classic" brands with a good repeating logo, really took off ala Goyard. Anyways, it's a shame ...

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  19. Hi Winnie, thanks for treating us to this lush bus post! The shot of you is awesome, I wish we lived nearer to each other as I would love to meet up for a coffee and chat about all things Japan and fashion brands!Have a stylish weekend. Sharon xx

    http://www.mypassporttostyle.blogspot.com

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  20. I wish I could visit the bus but I won't get a chance to! Looks so much fun and that snakeskin bag looks gorgeous xxx

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  21. Lovely blog.
    http://xtheperfectmess.blogspot.com.au

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  22. That bus is amazing and I love the little lion!

    Maria xxx

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  23. love those bags!! such wonderful pics!

    xxx
    www.ladyalamode.com

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  24. oh london <3 and liberty <3 <3 too much love.
    about your comment : please keep doing instagram posts i love them :DD and i am glad you enojoyed the outfit
    bisous

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  25. omg, i love the bag too!!!!!! You look fab in the leather jacket and gosh, i cannot get over your hair Winnie!!!!!!! You look gorge in this hair style!

    Actually i've not heard of this brand either so thanks for sharing:)

    Cinz
    http://cinzee.wordpress.com

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  26. omg, i love the bag too!!!!!! You look fab in the leather jacket and gosh, i cannot get over your hair Winnie!!!!!!! You look gorge in this hair style!

    Actually i've not heard of this brand either so thanks for sharing:)

    Cinz
    http://cinzee.wordpress.com

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  27. Oh my gosh this all looks so much fun! I love these bags!

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  28. ive seen their bags! i never knew much about the brand but now that i know, im intrigued! love their monogram print.

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  29. Winnie loooove, I haven't commented on your blog in a while :] I've been playing catch up!

    I love the last bag. The shape and print is so cute!

    <3
    Christina

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  30. I like MCM BAGS! one of my favorties!. Luv your pictures.

    Check my blog, there are reviews on cosmetics and PiccassoMakupBrush which is Number 1 brand in Asia.

    Follow me through facebook or blog.
    thank you

    http://piccassobrush.com/en/

    ReplyDelete
  31. There are lots of luxury brands that I am quite the fan of but one that has been edging it's way onto my radar is MCM (Mode Creation Munich). You willenjoy riding them

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