Tuesday, September 01, 2009

YSL time.

While a move to London is definitely on the cards at some point (got to get my masters over and done with before I contemplate moving to the capital) sometimes I wish I lived closer than the 1hr 30mins away. This is so I can aimlessly walk up and down a street in the hopes of snagging the latest installment of the YSL Manifesto.

It's main aim is to allow a broader demographic for the customer base and it's really quite clever marketing. The YSL fall/winter 2009-2010 manifesto hits streets on Saturday 12th September and the first 2,000 passer-bys will receive the manifesto, complete with canvas tote, designed by creative director, Stefano Pilati. As well as London, other major cities included are New York, Paris, Milan, Tokyo, Hong Kong and Seoul. I'm also pretty sure that if you keep your eyes and ears open then you will find where abouts they are handing them out!
The tote features Christy Turlington and the YSL Manifesto Micro site goes live the same day. It will show behind the scenes footage of the previous manifestos as well as allowing visitors to download a copy of the manifesto for themselves.

If you're lucky enough to grab one of these, trips down to the supermarket in aid of your favourite cupcakes need never be boring again!
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37 comments

  1. oh man i so want that bag! adorable!


    xoxo
    Miss Neira

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  2. Now THAT'S some brilliant marketing.

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  3. OMG i am finally in the capital, and able to try and grab one, will deffo try and get a few (maybe a future giveaway?)

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  4. that's so cool... a designer shopping bag. hope you'll be able to grab one for yourself.

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  5. Haha love it! And I also adore your outfit from the previous entry!

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  6. Ooh I love this bag. and ha try living...I don't even know how many hours from London! A lonnggg plane ride is all I know. =( I want to visit so bad!

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  7. Gorgeous tote... YSL makes one of my most fave perfumes ever. :)

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  8. This totally makes me wish I lived in a big fashion city!

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  9. Oh man, I gotta hit one of the NYC locations. These are pretty cute! Are they free?

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  10. this would make such a rad carrier bag, much more interesting when i go to sainsbury!! no more orange bags! xx

    AlphaBetaChic.blogspot.com

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  11. it'd be a perfect tote for anyone.
    too perfect!

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  12. Hi there-ooh sounds like a possible trip to London then!!

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  13. Wow, now I live in London I needs to find out where they're giving these bad boys out!

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  14. this bag is so gorgeous<3
    want one.
    xx cody


    codyjune.blogspot.com

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  15. Hi winnie, yes I left that message regarding salmon! :) thanks for the reply on my blog. I may try going to the local fish market oneday for the fresh stuff! X

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  16. wow, cool bag. so simple and great.

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  17. thats dope!! I want one, i want one!!

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  18. ah! totes are my passion!

    re: im glad you like the clothes, actually im selling them if you are interested...

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  19. i love those bags ! so super cool !

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  20. I would love to get one! You can already see them selling fast on ebay. LOL

    I saw your pictures from Topshop bloggers day and it must had been an amazing funny day. I wish I could have gone.

    See you soon.

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  21. i need it..but i wont be able to get one...but by some stroke of luck...

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  22. I want one loads. An hour and a half away is a good distance - better than four million hours like up here.

    Leeds was funnn but regarding the gross toilets, we overheard one of the security guys saying that some girl had dropped a big load of cash down the long-drop, (probably drunkenly) tried to get it out, fell in and had to be rescued by the fire brigade. EEEEWWWWW.

    :) x

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  23. You look so adorable in your previous post! That bag is just so classic! Christy's a fab, fab supermodel!

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  24. HMMM i wonder how lucky id be this year round..epic fail last two seasons!!!

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  25. That tote is great. Very badass. I'd love to carry that on campus.

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  26. i've heard a lot about this tote, i want one so bad!!!
    Rianna Bethany xxxxxxxxxxx

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  27. Aaah thank you so much for the weather update! I am looking forward to it so much hehe. The tough part is... I can't bring much clothes from home. I'm at such a loss for what clothes to bring.

    Love both of these bags :)

    Oh and I was thinking maybe when I'm in london, possibly meeting with some bloggers. I'd love to meet with youu!

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  28. YSL, my favorite designer ever ! Make me feel proud to be french ;)

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