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Strawberries and Tennis.

Posted on: 14 May 2009

Still from Babia Alexiadis's Animation

I am terrible at playing tennis but love watching it especially during the summer months when Wimbledon takes over the BBC . This is also when I can happily munch away on strawberry's and cream until I can eat no more...yum yum!

The sports brand, Ellesse has had a long tradition with tennis and the brand turns a grand old, 50 this year and to mark the occasion they launched the competition, 'Create Tennis Art'. The aims are to commemorate the brand and it's roots in tennis and the applications can range from fine art to street art. Unfortunately the closing date for entries has passed already so we can only wait until July on the outcome of the winning entries which will be found on ttp://www.ellesse.com/50thAnniversary/.

The sports brand also collaborated with illustrator, Si Scott, animator Babis Alexiadis and artist Kate Gibb to further promote the competition.

Illustrator and typographer Si developed a flyer.

Textile print artist Kate produced this pretty silk print which captures the energetic movement of the tennis player.

Greek animator, Babis Alexiadis came up an animation using such materials as textured paper and textiles. The end result is fun, colourful and youthful.

Create Tennis Art- ellesse from Babis Alexiadis on Vimeo.

To further promote the competition, Ellesse commissioned LCF students from BA Fashion Contour and BA active sportswear students to design garments that reflect the brand's heritage in tennis. The following are the winning designs from this special LCF competition.

The winner of the first prize is Eva Lai who is studying BA (Hons) Fashion Contour. Her design reworks the iconic tennis dress. The contour of the bodice echoes the curves of a tennis ball while the white lines of the tennis court sculpt the body. I really like how it captures the energy and quick movements of the tennis player and how the pleats reflect the 'timeline' of the brands history with the sport.

The second price was won by BA Fashion Contour student, Diana Auria Harris. Diana’s design is a structural dress with an exaggerated silhouette. It was inspired by the ellesse logo but quite clearly has a fun element with the dress taking the shape of the tennis ball. For all the attention Sharapova's wardrobe gets on court, it would be quite something if she decided to wear this but somehow I don't think she would be able to play in it!
Third prize was won by Alex Green whose design was influenced by futurism and the fantastic Hussein Chalayan. The idea incorporates knitting and even incoporates the craze of 'scoobies' (which my youngest sister was hopelessly addicted to making) which are essentially plaited plastic friendship bracelets. I'm quite intrigued to see how these would be look in the actual, realised garment. Oh and to finish off...here is a little strawberry cupcake inspiration from Flickr's Hannah of Honey and Jam
I must have a go at making my own soon!

36 comments:

  1. ahhh those strawberry cupcakes looks LUSHHHHH!!! and those Ellesse illustations entries are soo gooddd!! me, personally not a fan of tennis or watcthing it!

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  2. Woahhh I love Harris' design!

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  3. This prints are really good!

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  4. Cool post about the fun tennis art. Love those cupcakes too.

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  5. I liked the dress design with the tennis ball..yum..about those cupcakes...with the strawberries on top.

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  6. wow beautiful tennis art! MS. Eva's design is really nice, i esp liked the pleats going on. yes, very tennis style. and that silk print is amazing! from a first glimpse you can't recognize that it shows the different movements of a tennis player. great ideas and unique designs!

    thanks for sharing this one! :)

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  7. Hi there-such a lovely post-lets hope Wimbledon gets some decent weather this year too!

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  8. cute post (: I love it when wimbledon is on too, even though I'm hopeless at tennis! x

    ps. those cupcakes look gorgeous!

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  9. This prints are really good!

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  10. the prints are gorgeous & the cakes are yummy!!

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  11. I really like that first dress that won - its a great design. Also loving the silkscreen print.

    And those cupcakes look yummy!

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  12. Teehee those are great... I'm so bad at tennis. I gave u an award on my blog btw :-D

    xxxc

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  13. Love those designs. The last time I went near a tennis court my sister slammed a tennis ball in my face! Haven't been back since!

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  14. those cupcakes look too good

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  15. Ohhh I love tennis and the look of tennis club (with a quirk, obviously!)!! Will look out for the Ellesse!

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  16. Those cupcakes are pure art!
    Lovely!!!!!!

    Kisses Winnie!

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  17. wow i love this post!! and now i want cupcakes. :)

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  18. yum those cakes look tasty!
    i love the ribbed tights and beanies too. have a lovely day :)
    thankyou for the comment :) xo

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  19. Well, now you need this necklace!
    http://wendybrandes.com/pro-detail.php?colid=29&collect=true&id=249

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  20. what lovely cupcakes. i also love strawberries with champagne.

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  21. The tennis dresses are great. The strawberry cupcakes look delicious.

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  22. What an awesome post, Winnie! I used the think tennis was pretty ho-hum, but you had me at "strawberries and cream." And the graphic designer in me is ga-ga over Si Scott- soooo gorgeous! Love the animation and the fashion too- how awesome!

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  23. mmmm those cupcakes look delectable!

    http://pinkchampagnefashion.blogspot.com/

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  24. if you do make those strawberry cupcakes be sure to take pictures of them and post! The pictures were very cool by the way.

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  25. Its so good to hear from you. Still must make those cup cakes...we are getting strawberries at my parents. Thanks so much for the note.

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  26. Cool post! I love the idea of tennis and I sort of like watching it, but I don't have good enough hand-eye coordination to play. These designs are really cool and those cupcakes look so good!

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  27. oh! what a lovely post! love it all!

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  28. tennis is so fun to watch, and it totally helps that most of the male players are gorgeous!

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  29. i've got the total opposite! i like playing tennis but hate watching it!the cupcakes make me hungryy whehe

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  30. The sketches are coool!
    xx-LJ from SOS!

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  31. lol eva lai's drawing is cool. altho don't those look like pokemon balls? hehehe

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  32. The tennis dresses are great. The strawberry cupcakes look delicious.

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  33. those cupcakes are so cute!

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