The sports brand, Ellesse has had a long tradition with tennis and the brand turns a grand old, 50 this year and to mark the occasion they launched the competition, 'Create Tennis Art'. The aims are to commemorate the brand and it's roots in tennis and the applications can range from fine art to street art. Unfortunately the closing date for entries has passed already so we can only wait until July on the outcome of the winning entries which will be found on ttp://www.ellesse.com/50thAnniversary/.
The sports brand also collaborated with illustrator, Si Scott, animator Babis Alexiadis and artist Kate Gibb to further promote the competition.
Illustrator and typographer Si developed a flyer.
Textile print artist Kate produced this pretty silk print which captures the energetic movement of the tennis player.
Greek animator, Babis Alexiadis came up an animation using such materials as textured paper and textiles. The end result is fun, colourful and youthful.
To further promote the competition, Ellesse commissioned LCF students from BA Fashion Contour and BA active sportswear students to design garments that reflect the brand's heritage in tennis. The following are the winning designs from this special LCF competition.
The winner of the first prize is Eva Lai who is studying BA (Hons) Fashion Contour. Her design reworks the iconic tennis dress. The contour of the bodice echoes the curves of a tennis ball while the white lines of the tennis court sculpt the body. I really like how it captures the energy and quick movements of the tennis player and how the pleats reflect the 'timeline' of the brands history with the sport.